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Friday, August 7, 2015

Trial by Association - social engineering cultural sociology for marketing

What always struck me as odd was the bold, unrelenting and highly calculated villainization of Gamer Gate from the Media. Redirected in it's infancy market researchers at Kotaku and parent company Gawker Media Group were quick to spin it into their favor by pinning the term misogynist to any mention of Gamer Gate. The initial uproar was about a journalist from Kotaku giving preferential treatment in the form of positive reviews to a game developer that they were sleeping with. Gawker Media's superimposed bias presented as news is an irresponsible exploitation of psychological sociology.